Guest Blog

Featuring Lisa Rodman, Principal and Founder of Rodman & Associates, Austin TX.

Lisa is a 20 year veteran of the nonprofit arena and the founder of Rodman & Associates where she advises and supports individuals, businesses, and foundations on philanthropic initiatives and partnerships.

Most business owners have considered the correlation between corporate philanthropy and their business’ success. Strategic business giving improves reputation management and strengthens relationships with suppliers, customers and neighbors. But how does business philanthropy affect a company’s value?

Since valuation is typically a function of available cash flow, it stands to reason that a company designating a portion of its profits to the community means less money flowing to the owner and investors—decreasing the overall business value.

Not so fast! Research suggests that socially responsible companies generally can expect an increase in sales, profitability and value.

Having a defined and active business giving program can increase marketplace respect for the company, resulting in the enhanced ability to attract qualified personnel, greater employee engagement, and increased sales and profitability. This impact is reflected in financial metrics such as increased sales, employee and client retention, and improved employee productivity.

Is this the year you implement a formal giving program? Read Rodman & Associates’ recent Case Study on Corporate Giving.

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